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When everything is shifting to an online space, marketers are facing with a common challenge – how to keep the audience hooked? While engaging with a larger base of audience was never a problem when m...
The concept of virtual events has been around for quite some time, but the current situation has actually brought it to the forefront of the digital marketing mix. Though many brands went on a panic m...
As they say, the best-laid plans of mice and men often go awry and Covid-19, being true to this proverb, has royally hard stopped all your pre-planned business events for 2020. Which clearly implies t...
Marketers in different companies use various sales promotions tools to boost sales that vary in their effectiveness to produce different sales responses. Some of the researchers believe that sales pro...
Mr. Satya Nadella, the CEO, Microsoft, recently visited India, and the tech world couldn’t keep calm. Joining him was Mr. Jean-Philippe Courtois (JPC), Executive Vice President and President of global...
Do you have a lead generation strategy in place already? We're sure you do. Are you worried that you are losing out on more avenues that might generate you some leads? You might. Here are the ABCs of ...
#TheShowMustGoOn A Global Pandemic- that’s what the Corona virus outbreak is being rightly called. It has already spread like a wildfire across 40+ countries and infected more than 80,000 people. With...
Did you know that Indira Nooyi, the former PepsiCo Chief Executive who has consistently been in the world’s 100 most powerful women list, also used to be a seam bowler? On multiple occasions, she has ...
Videos have become an inseparable part of content-mix for marketers. Social networks such as YouTube, Facebook, and Snapchat are increasingly video driven to reach out to the new-age-digital-savvy con...
The Marketing Awards are designed to recognize exceptional work done by the Marketing fraternity to take their brands into the digital era. With highly aspiring and equally hard to win awards, winning...
