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Whether it’s a service or a product, the end goal is to make it popular to as much people as possible. Earlier, it was all dependent on physical sweat and blood to get the work done. But the digital d...
The pandemic has acted as a great leveler for all of us. The initial days of lock-down and social distancing created a havoc in almost every aspect of our lives. But fortunately, we live in a hyper-co...
The world of digital marketing is like an ocean - explored considerably but still full of possibilities that are unheard of. Though most of the businesses globally have identified the right digital ma...
We have finally got over the mad-men era debate – art follows copy or copy follows art? As principles of marketing evolved over 4-5 decades, brands have realized that campaigns need to follow a middle...
When it comes to Social Media Marketing, it is often observed that while the decision about whether or not a company uses SM as a marketing platform is a no-brainer; but effective content might just n...
These 4 months of isolation and social distancing have taught us one thing for sure, how to redefine ourselves. Overcoming the initial intensity of paranoia, we are now getting used to the new normal....
The recent ban of TikTok along with 58 other Chinese apps is the most talked about topic nowadays. There have been mixed reactions across the business community as it has directly or indirectly impact...
Is this the end of business continuity, as we know it? Does that mean that the businesses will have to start all over again after losing considerable revenue during the lock-down months? No, not neces...
Disruption forces us to transform and this holds true for businesses who constantly redefined themselves to keep the wheels spinning. Though the curve of crisis has not flattened completely, things ar...
The best thing about living in today’s day & age is our easy access to technology. So, even if one door closes, we have the power to explore uncountable opportunities. The last couple of months ha...
