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July 27, 2024

Tips for Effective Content Writing in 2024

Copy Writing Digital Communication Marketing Communication

“Content is King”—we tend to hear this so often, but how do you create a piece of content that brings in more business? Content marketing continues to be a critical strategy for businesses looking to ...

October 20, 2022

5 Reasons Podcasts Should Be in Your Arsenal for B...

Market Trends Integrated Marketing Brand Promotion Digital Strategy Engagement Strategy Influencer Marketing Digital Communication Marketing Communication Social Media Marketing

Do you think clients make decisions only based on logical, rational, and economic thinking? This is a glaring falsehood in marketing. Clients are not looking to buy from businesses anymore. They want ...

July 31, 2021

7 Copy writing Tips for 2021

Copy Writing Digital Communication Marketing Communication

“Content is King”, we tend to hear this so often but how to create a piece of content that brings in more business to you. So, your content strategy should primarily revolve around the target of produ...

August 10, 2020

Long vs short copy – which is more effective for m...

Digital Communication

We have finally got over the mad-men era debate – art follows copy or copy follows art? As principles of marketing evolved over 4-5 decades, brands have realized that campaigns need to follow a middle...

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