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Engagement has always been on the top of every event organizer’s mind. Today, when events have largely gone virtual, getting a fair share of the audience’s attention span seems to be the primary chall...
Everyone should enjoy the benefits of technology and this realization came through the one year of the pandemic. The desire to come together and connect made brands think in a more inclusive manner, a...
Motorsport has always been a strong area of interest by high value automotive brands. As innovation began to accelerate in the automobile sector, racing has become a mainstream sport with brands pouri...
In India, teaching-learning dynamics is different from the rest of the world to a great extent. This is mainly due the fact that the concept of ‘Guru-Shishya’ tradition still plays an important role i...
Events play a significant role in helping businesses reach out to clients in a way that engages them, establishes relationships, stimulates word-of-mouth, and enhances brand loyalty. Forbes reports th...
The pandemic has acted as a great leveler for all of us. The initial days of lock-down and social distancing created a havoc in almost every aspect of our lives. But fortunately, we live in a hyper-co...
The best thing about living in today’s day & age is our easy access to technology. So, even if one door closes, we have the power to explore uncountable opportunities. The last couple of months ha...
The concept of virtual events has been around for quite some time, but the current situation has actually brought it to the forefront of the digital marketing mix. Though many brands went on a panic m...
As they say, the best-laid plans of mice and men often go awry and Covid-19, being true to this proverb, has royally hard stopped all your pre-planned business events for 2020. Which clearly implies t...
