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These 4 months of isolation and social distancing have taught us one thing for sure, how to redefine ourselves. Overcoming the initial intensity of paranoia, we are now getting used to the new normal....
The recent ban of TikTok along with 58 other Chinese apps is the most talked about topic nowadays. There have been mixed reactions across the business community as it has directly or indirectly impact...
Is this the end of business continuity, as we know it? Does that mean that the businesses will have to start all over again after losing considerable revenue during the lock-down months? No, not neces...
Disruption forces us to transform and this holds true for businesses who constantly redefined themselves to keep the wheels spinning. Though the curve of crisis has not flattened completely, things ar...
The best thing about living in today’s day & age is our easy access to technology. So, even if one door closes, we have the power to explore uncountable opportunities. The last couple of months ha...
When everything is shifting to an online space, marketers are facing with a common challenge – how to keep the audience hooked? While engaging with a larger base of audience was never a problem when m...
The concept of virtual events has been around for quite some time, but the current situation has actually brought it to the forefront of the digital marketing mix. Though many brands went on a panic m...
As they say, the best-laid plans of mice and men often go awry and Covid-19, being true to this proverb, has royally hard stopped all your pre-planned business events for 2020. Which clearly implies t...
Marketers in different companies use various sales promotions tools to boost sales that vary in their effectiveness to produce different sales responses. Some of the researchers believe that sales pro...
Mr. Satya Nadella, the CEO, Microsoft, recently visited India, and the tech world couldn’t keep calm. Joining him was Mr. Jean-Philippe Courtois (JPC), Executive Vice President and President of global...
