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The smart ones who took no time to shift to virtual, are the ones who are thriving. Virtual events have proved time and again that it is not just an alternative, but a much viable and effective option...
Everyone should enjoy the benefits of technology and this realization came through the one year of the pandemic. The desire to come together and connect made brands think in a more inclusive manner, a...
Motorsport has always been a strong area of interest by high value automotive brands. As innovation began to accelerate in the automobile sector, racing has become a mainstream sport with brands pouri...
Among all the emerging technologies, virtualization has experienced the most consistent growth in the last one year. The steady upward trajectory is not only in terms of offering more focused solution...
Over just one-year, virtual events have unlocked perspectives that not only drove sustainable results, but also proved that it is the most value driven technology for connecting and engaging with a la...
In light of the new challenges thrown by the pandemic, brands were desperately looking for new ways to connect with their customers. Events as a major part of the marketing mix already suffered due to...
The word ‘virtual’ has literally become synonymous with ‘hope’. This is mainly due to the reason that the process of moving from uncertainty to seeing a glimpse of light at the end of the tunnel, virt...
What is a virtual event? Marketers have been toying with the virtual events quite some time, but the onset of the current pandemic has brought it to the forefront. Earlier virtual events were just lim...
The pandemic has proved one thing for sure, that ‘inaction is still and action’ and businesses that grasped the real meaning of the concept have been able to keep the wheels of ‘business continuity’ t...
The Holiday Season has officially begun. Although the pandemic has restricted celebrations, you can still make the most of this season safely. Thank god we are living in a day and age where manifestat...
