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In light of the new challenges thrown by the pandemic, brands were desperately looking for new ways to connect with their customers. Events as a major part of the marketing mix already suffered due to...
The word ‘virtual’ has literally become synonymous with ‘hope’. This is mainly due to the reason that the process of moving from uncertainty to seeing a glimpse of light at the end of the tunnel, virt...
What is a virtual event? Marketers have been toying with the virtual events quite some time, but the onset of the current pandemic has brought it to the forefront. Earlier virtual events were just lim...
The pandemic has proved one thing for sure, that ‘inaction is still and action’ and businesses that grasped the real meaning of the concept have been able to keep the wheels of ‘business continuity’ t...
The Holiday Season has officially begun. Although the pandemic has restricted celebrations, you can still make the most of this season safely. Thank god we are living in a day and age where manifestat...
The pandemic has acted as a great leveler for all of us. The initial days of lock-down and social distancing created a havoc in almost every aspect of our lives. But fortunately, we live in a hyper-co...
These 4 months of isolation and social distancing have taught us one thing for sure, how to redefine ourselves. Overcoming the initial intensity of paranoia, we are now getting used to the new normal....
Disruption forces us to transform and this holds true for businesses who constantly redefined themselves to keep the wheels spinning. Though the curve of crisis has not flattened completely, things ar...
The best thing about living in today’s day & age is our easy access to technology. So, even if one door closes, we have the power to explore uncountable opportunities. The last couple of months ha...
When everything is shifting to an online space, marketers are facing with a common challenge – how to keep the audience hooked? While engaging with a larger base of audience was never a problem when m...
