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In today's marketing landscape, bombarding audiences with disjointed messages across various channels is a recipe for wasted resources and lost engagement. Consumers crave a cohesive brand experience,...
Do you think clients make decisions only based on logical, rational, and economic thinking? This is a glaring falsehood in marketing. Clients are not looking to buy from businesses anymore. They want ...
Is this the end of business continuity, as we know it? Does that mean that the businesses will have to start all over again after losing considerable revenue during the lock-down months? No, not neces...
Mr. Satya Nadella, the CEO, Microsoft, recently visited India, and the tech world couldn’t keep calm. Joining him was Mr. Jean-Philippe Courtois (JPC), Executive Vice President and President of global...
Sales and marketing have always been at loggerheads for a long time. While they are separate powerhouse functions, when they do work together they don’t get along, to the detriment of the success of t...
Integrated Marketing Communications (IMC) has been a fundamental strategy used for delivering cross-channel messages to consumers all these years. But, now it's time to prepare brands for Gen Y & ...
Are you planning for your next international event and looking for convenient destinations? You have landed exactly on the right page. Here are the 5 best destinations styled in its own flavour that i...
Even though the advent of data-driven marketing happened with the sole focus of lead conversions and increase in ROIs, the conversations around this subject are finally skewing towards the real purpos...
Account-Based Marketing is one of the most powerful strategies in B2B marketers' collection. Combined with the right tools and processes to get the job done, ABM can transform the way you market. New ...
