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July 11, 2020

Worried About The Impact of Lockdown On Your Sales...

Integrated Marketing Lead Generation

Is this the end of business continuity, as we know it? Does that mean that the businesses will have to start all over again after losing considerable revenue during the lock-down months? No, not neces...

June 16, 2020

The Microsoft Future Decoded Summits - Where The P...

Integrated Marketing Event Technology

Mr. Satya Nadella, the CEO, Microsoft, recently visited India, and the tech world couldn’t keep calm. Joining him was Mr. Jean-Philippe Courtois (JPC), Executive Vice President and President of global...

December 24, 2019

ROLE THAT TECHNOLOGY PLAYS IN INTEGRATING SALES & ...

Integrated Marketing

Sales and marketing have always been at loggerheads for a long time. While they are separate powerhouse functions, when they do work together they don’t get along, to the detriment of the success of t...

December 24, 2019

4 MAJOR BENEFITS OF HAVING AN INTEGRATED MARKETING...

Integrated Marketing

The basics of an integrated marketing campaign are the application of steady brand messaging across marketing channels and using different promotional approaches to strengthen each other. It helps to ...

December 24, 2019

IS YOUR INTEGRATED MARKETING CAMPAIGN SYNCHRONIZED...

Integrated Marketing

Integrated Marketing Communications (IMC) has been a fundamental strategy used for delivering cross-channel messages to consumers all these years. But, now it's time to prepare brands for Gen Y & Z, t...

December 24, 2019

Top 5 Destinations For Your Next International Eve...

Integrated Marketing Event Technology

Are you planning for your next international event and looking for convenient destinations? You have landed exactly on the right page. Here are the 5 best destinations styled in its own flavour that i...

December 18, 2019

5 MISTAKES TO AVOID IN DATA-DRIVEN MARKETING

Data Science Integrated Marketing

Even though the advent of data-driven marketing happened with the sole focus of lead conversions and increase in ROIs, the conversations around this subject are finally skewing towards the real purpos...

December 18, 2019

THE FUTURE OF ACCOUNT-BASED MARKETING

Technology Integrated Marketing

Account-Based Marketing is one of the most powerful strategies in B2B marketers' collection. Combined with the right tools and processes to get the job done, ABM can transform the way you market. New ...

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