Do you have a lead generation strategy in place already? We're sure you do. Are you worried that you are losing out on more avenues that might generate you some leads? You might. Here are the ABCs of the tools that can change the way you look at your strategy.
The 4 L's of a Lead Generation Strategy
Lead Capture, Lead Magnets, Landing Page Conversion Techniques and Lead scoring are some of the assets that convert visitors into leads.
Lead capturing is a stage that helps you retrieve a vital information about the viewer- for example, email address bank of the TG or insights into their online behaviour. Lead magnet is a phase where the visitors are transformed into buyers. The brand can use video training, email updates, subscriptions and social media follows to retain the viewer interest and convert them into buyers. With an excellent Landing page conversion technique, the brand can integrate device viewing experience on various channels like smartphone, laptop, tablet or desktop. User Experience or UX along with Google Analytics, is a must for any business looking for the best lead generation strategies. And lastly, the brand can incorporate the most important aspect of Lead Generation- Lead Scoring. Using this, it can track and calculate scores of the leads generated according to the level of engagement with the inbound marketing content.
Below are the most relevant, quick-to-deploy lead generation strategies you can consider for business:
Email marketing has evolved from its 'spam' days into a platform that provides personalized and effective customer communication by using AI to target the audience and by publishing relevant content like newsletters via emails. 79% of B2B marketers consider email marketing as the most effective content dissemination channel. And you were going to write it off thinking no one reads the emails anymore?
Digital and Social Media Marketing
Digital marketing, the cutting edge of lead generation strategies, encompasses many different types of lead generation strategies including Google Ads, Facebook & Instagram Marketing, LinkedIn Marketing Solutions, Programmatic Campaigns, Content Syndication, and Influencer Marketing.
Choice of digital platforms and the investments behind them is a derivative of your audience profile, average ticket size of your product, industry you operate in and your typical ales gestation periods.
Webinars create high-quality leads and partnership opportunities, even though they require significant effort towards content curation, aligning webinar speakers and marketing them effectively. Availability of a plethora of webinar curation and marketing platforms have brought managing the logistics and execution of a Webinar within reach of modern day marketers.
Content Marketing using assets such as Blogs, White papers and eBooks
Blogs upsurge lead generation by capturing the attention of the website visitors, giving leads something to take away, and building trust and interaction and provide a more engaging and shareable platform than emails.
White papers and high-quality downloadable eBooks allow potential leads get focused knowledge on-demand in exchange for their contact information. Providing an assessment or report or another email-for-knowledge exchange is a five-minute lead generation questionnaire that not only provides potential clients with a first impression of your company's work but also serves as a teaser of your company's services.