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The age-old marketing approach of simply pitching your product to your prospects doesn't work with new-age products & services. New-age B2B marketers need to now create demand for their products &...
Engagement has always been on the top of every event organizer’s mind. Today, when events have largely gone virtual, getting a fair share of the audience’s attention span seems to be the primary chall...
The smart ones who took no time to shift to virtual, are the ones who are thriving. Virtual events have proved time and again that it is not just an alternative, but a much viable and effective option...
If we count all the great things that happened to event marketing in the past year, then virtual events will top the list, hybrid events being the second. Now that marketers have realized the potentia...
Everyone should enjoy the benefits of technology and this realization came through the one year of the pandemic. The desire to come together and connect made brands think in a more inclusive manner, a...
As there is advancement in technology day by day, customer’s expectations from a business are also increasing. In a fast-pacing world, where everyone has a shortage of time and patience, customers are...
Motorsport has always been a strong area of interest by high value automotive brands. As innovation began to accelerate in the automobile sector, racing has become a mainstream sport with brands pouri...
Digital marketing, both as a discipline and practice, have given a reality check to brands that their relationship with the consumers is not purely based on transaction. With IoT and a connected globa...
Among all the emerging technologies, virtualization has experienced the most consistent growth in the last one year. The steady upward trajectory is not only in terms of offering more focused solution...
Over just one-year, virtual events have unlocked perspectives that not only drove sustainable results, but also proved that it is the most value driven technology for connecting and engaging with a la...
