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As there is advancement in technology day by day, customer’s expectations from a business are also increasing. In a fast-pacing world, where everyone has a shortage of time and patience, customers are...
Motorsport has always been a strong area of interest by high value automotive brands. As innovation began to accelerate in the automobile sector, racing has become a mainstream sport with brands pouri...
Digital marketing, both as a discipline and practice, have given a reality check to brands that their relationship with the consumers is not purely based on transaction. With IoT and a connected globa...
Among all the emerging technologies, virtualization has experienced the most consistent growth in the last one year. The steady upward trajectory is not only in terms of offering more focused solution...
Over just one-year, virtual events have unlocked perspectives that not only drove sustainable results, but also proved that it is the most value driven technology for connecting and engaging with a la...
While perspectives may vary about the year that we just left behind; 2020 is definitely a year we will all remember as a year that made us question our most basic beliefs, uprooted our established met...
Ecommerce is evolving every day. But this year is going to be special for sure. Who has ever thought that from just a smart alternative to physical shopping, ecommerce will be a lifeblood for us in th...
An MNC IT major estimated that nearly 82% of global internet traffic will be video by 2022. Roughly 3 years earlier brands spent around $90 billion on video content, tailor made for social media marke...
You have a great event planned, the sessions are well designed, the aesthetics are in place, you are outreaching to your TG. Still audience is not turning up for your virtual events? Well, this is the...
In light of the new challenges thrown by the pandemic, brands were desperately looking for new ways to connect with their customers. Events as a major part of the marketing mix already suffered due to...
