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Do you think clients make decisions only based on logical, rational, and economic thinking? This is a glaring falsehood in marketing. Clients are not looking to buy from businesses anymore. They want ...
The adage “United we Stand, Divided we Fall” has always held true in History which has thrown at us multiple examples of how earlier adversaries have joined together to beat a common enemy or the coro...
#TheShowMustGoOn A Global Pandemic- that’s what the Corona virus outbreak is being rightly called. It has already spread like a wildfire across 40+ countries and infected more than 80,000 people. With...
Did you know that Indira Nooyi, the former PepsiCo Chief Executive who has consistently been in the world’s 100 most powerful women list, also used to be a seam bowler? On multiple occasions, she has ...
The Marketing Awards are designed to recognize exceptional work done by the Marketing fraternity to take their brands into the digital era. With highly aspiring and equally hard to win awards, winning...
Digital and social media communications, CSR and crisis communications have witnessed stellar growth in the industry and are expected to become twice its size by 2020. As per a report by the Public Re...
Millennials are the most entrepreneurial generation ever. They are technologically connected, ethnically diverse and socially conscious. They don’t like being tied down to a company for their entire c...
They are found in almost any company. They are particularly relevant for industries such as infrastructure, travel and logistics, manufacturing, health care, and retailing. They are very relevant cogs...
Your team spends a lot of time, energy and investment in building flawless websites, creating excellent content and driving traffic to the website to capture leads. But are you doing it right? The goa...
When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already...
