The word ‘virtual’ has literally become synonymous with ‘hope’. This is mainly due to the reason that the process of moving from uncertainty to seeing a glimpse of light at the end of the tunnel, virt...
What is a virtual event? Marketers have been toying with the virtual events quite some time, but the onset of the current pandemic has brought it to the forefront. Earlier virtual events were just lim...
The pandemic has proved one thing for sure, that ‘inaction is still and action’ and businesses that grasped the real meaning of the concept have been able to keep the wheels of ‘business continuity’ t...
Most of us believe in the old expression which says there’s excitement in the journey, but not in knowing the destination. But we are living in an era where even the greatest wisdom need a reality che...
The Holiday Season has officially begun. Although the pandemic has restricted celebrations, you can still make the most of this season safely. Thank god we are living in a day and age where manifestat...
Events play a significant role in helping businesses reach out to clients in a way that engages them, establishes relationships, stimulates word-of-mouth, and enhances brand loyalty. Forbes reports th...
Whether it’s a service or a product, the end goal is to make it popular to as much people as possible. Earlier, it was all dependent on physical sweat and blood to get the work done. But the digital d...
The pandemic has acted as a great leveler for all of us. The initial days of lock-down and social distancing created a havoc in almost every aspect of our lives. But fortunately, we live in a hyper-co...
The world of digital marketing is like an ocean - explored considerably but still full of possibilities that are unheard of. Though most of the businesses globally have identified the right digital ma...
We have finally got over the mad-men era debate – art follows copy or copy follows art? As principles of marketing evolved over 4-5 decades, brands have realized that campaigns need to follow a middle...
