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November 19, 2020

From Classrooms to Virtual Rooms: The Changing Lan...

Digital Marketing Virtual Events Platform

In India, teaching-learning dynamics is different from the rest of the world to a great extent. This is mainly due the fact that the concept of ‘Guru-Shishya’ tradition still plays an important role i...

October 28, 2020

5 Tips for Crafting "Call to Actions" That Drive C...

Digital Marketing

Most of us believe in the old expression which says there’s excitement in the journey, but not in knowing the destination. But we are living in an era where even the greatest wisdom need a reality che...

October 14, 2020

5 Ways You Can Make Your Podcast Reach a Wider Aud...

Digital Marketing

Whether it’s a service or a product, the end goal is to make it popular to as much people as possible. Earlier, it was all dependent on physical sweat and blood to get the work done. But the digital d...

September 02, 2020

4 easy steps to leverage Facebook Marketing for be...

Digital Marketing Digital Strategy

The world of digital marketing is like an ocean - explored considerably but still full of possibilities that are unheard of. Though most of the businesses globally have identified the right digital ma...

August 10, 2020

LinkedIn - Bridging the Gap Between Content & Stra...

Digital Marketing

When it comes to Social Media Marketing, it is often observed that while the decision about whether or not a company uses SM as a marketing platform is a no-brainer; but effective content might just n...

July 13, 2020

Ban on TikTok and all that it means for the influe...

Digital Marketing Digital Strategy Influencer Marketing

The recent ban of TikTok along with 58 other Chinese apps is the most talked about topic nowadays. There have been mixed reactions across the business community as it has directly or indirectly impact...

May 15, 2020

4 Tools to Enhance Your Lead Generation Strategy

Digital Marketing Lead Generation

Do you have a lead generation strategy in place already? We're sure you do. Are you worried that you are losing out on more avenues that might generate you some leads? You might. Here are the ABCs of ...

February 02, 2020

Video is the new content for marketers

Digital Marketing Marketing Communication

Videos have become an inseparable part of content-mix for marketers. Social networks such as YouTube, Facebook, and Snapchat are increasingly video driven to reach out to the new-age-digital-savvy con...

December 30, 2020

ACCELERATED MOBILE PAGE (AMP)

Digital Marketing

AMP or Accelerated Mobile Pages, Google's 2015 initiative to speed up mobile pages by eliminating unnecessary codes and scripts like Javascript has great potential. As of now, over 31 million domains ...

December 30, 2020

HOW CHANNEL PARTNERS CAN STAY ‘CONNECTED’ WITH DIG...

Digital Marketing

We live in a world that is increasingly becoming tech-dependent and it is a constant challenge for marketers to understand the ever evolving customer, predict his consumer behaviour and attempt to inf...

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