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Videos have become an inseparable part of content-mix for marketers. Social networks such as YouTube, Facebook, and Snapchat are increasingly video driven to reach out to the new-age-digital-savvy con...
AMP or Accelerated Mobile Pages, Google's 2015 initiative to speed up mobile pages by eliminating unnecessary codes and scripts like Javascript has great potential. As of now, over 31 million domains ...
We live in a world that is increasingly becoming tech-dependent and it is a constant challenge for marketers to understand the ever evolving customer, predict his consumer behaviour and attempt to inf...
Myth: Traditionally, B2C marketers have used Facebook to reach out to consumers and B2B marketers have used LinkedIn to reach out to professionals. Besides, they killed organic reach. Hence, Facebook ...
In our first blog on the series, we demolished the idea that Facebook is not for B2B marketers. The notion that it is only for consumers and not businesses has been proven wrong. One can provide infor...
“Where’s the ROI?”
Mobile is changing the way people engage with brands and in turn changing the way companies interact with channel partners. With the number of mobile phone users expected to cross the 5-billion mark b...
Digital Marketing simply means moving onto digital tools that customers use daily and depend upon – these largely consists of connected devices, smart-phones, search engines, tablets, video on demand,...
When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already...
You've heard about the potential benefits of content marketing, but how much have you actually invested in a strategy? If the answer is "very little" or "zero," you could be missing out on significant...
