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December 30, 2020

MYTH #1: FACEBOOK ISN’T FOR B2B MARKETING, IT SUIT...

Digital Marketing

Myth: Traditionally, B2C marketers have used Facebook to reach out to consumers and B2B marketers have used LinkedIn to reach out to professionals. Besides, they killed organic reach. Hence, Facebook ...

December 30, 2020

MYTH #2: FACEBOOK DOES NOT HAVE THE RIGHT TARGET A...

Digital Marketing

In our first blog on the series, we demolished the idea that Facebook is not for B2B marketers. The notion that it is only for consumers and not businesses has been proven wrong. One can provide infor...

December 30, 2020

MYTH 3: FACEBOOK CAN’T MEASURE THE IMPACT OF B2B M...

Digital Marketing

“Where’s the ROI?”

December 30, 2020

3 WAYS MOBILE CAN BOOST CHANNEL PARTNER ENGAGEMENT

Digital Marketing

Mobile is changing the way people engage with brands and in turn changing the way companies interact with channel partners. With the number of mobile phone users expected to cross the 5-billion mark b...

December 19, 2019

DIGITAL MARKETING - EQUALIZER FOR STARTUPS!

Digital Marketing

Digital Marketing simply means moving onto digital tools that customers use daily and depend upon – these largely consists of connected devices, smart-phones, search engines, tablets, video on demand,...

December 19, 2019

6 SOCIAL MEDIA TRENDS TO ADAPT IN 2018

Digital Marketing Market Trends

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already...

December 19, 2019

6 REASONS TO INVEST IN A CONTENT MARKETING STRATEG...

Digital Marketing

You've heard about the potential benefits of content marketing, but how much have you actually invested in a strategy? If the answer is "very little" or "zero," you could be missing out on significant...

December 18, 2019

HERE'S HOW AI HAS SWEPT DIGITAL MARKETING OFF ITS ...

Digital Marketing

If you ever had any reservations about the use of AI in digital marketing, let's get that out of the way first. A digital marketing strategy focuses on an engaging user experience which may result in ...

December 18, 2019

5 WAYS TO SYNC YOUR CRO AND SEO

Digital Marketing

The very premise of this subject is based on the fact that the strategies used to drive traffic cannot be utilized for optimizing conversions and vice versa. Basically, to say that SEO and CRO are ind...

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