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An MNC IT major estimated that nearly 82% of global internet traffic will be video by 2022. Roughly 3 years earlier brands spent around $90 billion on video content, tailor made for social media marke...
You have a great event planned, the sessions are well designed, the aesthetics are in place, you are outreaching to your TG. Still audience is not turning up for your virtual events? Well, this is the...
In light of the new challenges thrown by the pandemic, brands were desperately looking for new ways to connect with their customers. Events as a major part of the marketing mix already suffered due to...
If content is the king, treat data as your queen. After all your paid digital marketing shouldn’t go in vain and you must make sure your every penny counts. While you are ready with some great ad idea...
You might have noticed that everyone wants to go LIVE with their content more than anything else. From, celebrities to influencers and from marketers to advertisers, LIVE streaming has emerged as a ke...
The adage “United we Stand, Divided we Fall” has always held true in History which has thrown at us multiple examples of how earlier adversaries have joined together to beat a common enemy or the coro...
The word ‘virtual’ has literally become synonymous with ‘hope’. This is mainly due to the reason that the process of moving from uncertainty to seeing a glimpse of light at the end of the tunnel, virt...
What is a virtual event? Marketers have been toying with the virtual events quite some time, but the onset of the current pandemic has brought it to the forefront. Earlier virtual events were just lim...
In India, teaching-learning dynamics is different from the rest of the world to a great extent. This is mainly due the fact that the concept of ‘Guru-Shishya’ tradition still plays an important role i...
The pandemic has proved one thing for sure, that ‘inaction is still and action’ and businesses that grasped the real meaning of the concept have been able to keep the wheels of ‘business continuity’ t...
