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Imagine 2020 was conceptualized as a 24-hour virtual fundraiser, a first of its kind. It was meant to showcase the power of Virtual Events during a time when everybody was forced to stay home due to t...
One of the biggest challenges of every social media marketer is to predict the next big trend. The next big wave which is going to sweep the entire world of digital marketing off its feet. In the past...
The age-old marketing approach of simply pitching your product to your prospects doesn't work with new-age products & services. New-age B2B marketers need to now create demand for their products &...
Engagement has always been on the top of every event organizer’s mind. Today, when events have largely gone virtual, getting a fair share of the audience’s attention span seems to be the primary chall...
The smart ones who took no time to shift to virtual, are the ones who are thriving. Virtual events have proved time and again that it is not just an alternative, but a much viable and effective option...
If we count all the great things that happened to event marketing in the past year, then virtual events will top the list, hybrid events being the second. Now that marketers have realized the potentia...
Everyone should enjoy the benefits of technology and this realization came through the one year of the pandemic. The desire to come together and connect made brands think in a more inclusive manner, a...
As there is advancement in technology day by day, customer’s expectations from a business are also increasing. In a fast-pacing world, where everyone has a shortage of time and patience, customers are...
