The Marketing Awards are designed to recognize exceptional work done by the Marketing fraternity to take their brands into the digital era. With highly aspiring and equally hard to win awards, winning...
Digital and social media communications, CSR and crisis communications have witnessed stellar growth in the industry and are expected to become twice its size by 2020. As per a report by the Public Re...
It is that time of the year again when festivities are in the air and celebrations long overdue. Many teams around you must be huddled together trying to find the most opportune time, venue and theme ...
AMP or Accelerated Mobile Pages, Google's 2015 initiative to speed up mobile pages by eliminating unnecessary codes and scripts like Javascript has great potential. As of now, over 31 million domains ...
With the war for talent becoming fiercer by the way, organizations are pumping billions into their corporate training programs to ensure that they are ahead of the curve. According to Bersin by Deloit...
We live in a world that is increasingly becoming tech-dependent and it is a constant challenge for marketers to understand the ever evolving customer, predict his consumer behaviour and attempt to inf...
Communication is one of the foremost pillars of a successful business. Yet poor communication still persists in organizations and is at the root of many problems. They can lead to mistakes, quality pr...
Myth: Traditionally, B2C marketers have used Facebook to reach out to consumers and B2B marketers have used LinkedIn to reach out to professionals. Besides, they killed organic reach. Hence, Facebook ...
In our first blog on the series, we demolished the idea that Facebook is not for B2B marketers. The notion that it is only for consumers and not businesses has been proven wrong. One can provide infor...
“Where’s the ROI?”
