Digital and social media communications, CSR and crisis communications have witnessed stellar growth in the industry and are expected to become twice its size by 2020. As per a report by the Public Relations Consultants Association of India, the size of the PR industry in India is projected to reach Rs.2,100 crore by fiscal 2020 where digital, social media and content will contribute 25% to the revenue of PR firms. Services, manufacturing, Start-ups, Sports & Entertainment are legacy
segments that will continue to grow.
Digital PR used by businesses help increase their conversion rates, ROI and brand equity by building relationships with key content writers to gain citations and good backlinks. The corresponding agencies help improve increase engagement with your super users like media, bloggers, journalist and platform superusers like YouTubers, Instagrammers, boost SEO, generate leads and increases sales, generate natural links and drive traffic to your site.
Investing in a PR Agency: When Is the Right Time?
For companies who are looking to create a brand perception to drive their businesses forward and have an inflow of consistent revenue, they can be dubbed ready to take digital strategy by the horns and formulate a digital PR plan.
For example, a PR agency can integrate search keywords to expose your news to those who are searching for similar content, use your keyword research to drive trends press releases and blog posts. Then share it on social media such as building Twitter lists so that you can monitor journalists on Twitter. Once the content categories for the brand are set, one can identify with the topics of influences
that attract the brand’s buyers. They can also, align and engage the audience with good content quality through email and other social platforms.
Below are some stages where you will find Digital PR exceptionally helpful-
1. You have a defined message and target audience
If you have a defined message and a clear vision of your audience, you can build a clear and solid PR strategy to influence prospects, current customers or investors.
2. Stay in Front of Your Audience While They’re Consuming Content
Once the placement of your brand is done right, you’ll see placements and coverage from publications which perfectly align with your audience fulfilling the primary objective to land links to drive organic search growth.
3. When you can generate social engagement
Digital PR campaign helps to drive engagement on social media and strike up conversations with your audience, which in turn becomes another channel to drive further value.
4. When you can Drive Targeted Click-Through Traffic
Linkability is an important factor. Links drive click-through traffic from users who can be the potential customer.
Types of Digital PR Strategy
Digital PR opportunities for brands in India include producing Branded Content, Content partnerships, engaging in Digital Media relations and Blogger relation, measuring and analyzing outcomes, set PR goals that can be tracked and reputation management. If you want to launch a successful marketing strategy and reach a larger and relevant audience in India, this is the right time to invest in Digital PR. Be it influencer marketing, networking with the right set of bloggers/specialists for backlinks or building social media engagement, an effective PR tactic goes a long
way.
With over 3 billion global internet users and 462 million users in India, Digital PR is the best practice for your brand to reach out to the audience. A crucial component of online marketing for any business that truly wants to dominate its market is digital PR followed closely with the SEO and digital marketing strategies.
Sources-
http://digitalmarketingconsulting.in/digital-pr/
