Mobile is changing the way people engage with brands and in turn changing the way companies interact with channel partners. With the number of mobile phone users expected to cross the 5-billion mark b...
They are found in almost any company. They are particularly relevant for industries such as infrastructure, travel and logistics, manufacturing, health care, and retailing. They are very relevant cogs...
Your team spends a lot of time, energy and investment in building flawless websites, creating excellent content and driving traffic to the website to capture leads. But are you doing it right? The goa...
Millennials are independent thinkers who need deep understanding because their aspirations and motivation are highly radical, very different from baby boomers and GenX. The demographic cohorts born be...
All marketing honchos know the importance of ‘Understanding your customer’ in buying and selling businesses. If not, then creating new opportunities to make them think, act and purchase would have bee...
One of the latest marketing methods to dominate global brands, experiential marketing helps a company engage with its audience through interactive, live events the consumer can participate or experien...
Experiential marketing is no longer for the elite brands. With the emerging product pool, a new brand is breathing into the consumer market everyday and experiential marketing is the new flavour that ...
It has been proved time and again that engaged employees are good for the health of an organisation. A positive work culture makes them more innovative and productive. Besides that, it also reduces th...
For businesses today that are striving to increase their revenues with limited marketing resources and at the same time remain competitive, deploying an efficient Channel Partner strategy is becoming ...
Sales and marketing have always been at loggerheads for a long time. While they are separate powerhouse functions, when they do work together they don’t get along, to the detriment of the success of t...
