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One of the latest marketing methods to dominate global brands, experiential marketing helps a company engage with its audience through interactive, live events the consumer can participate or experien...
Experiential marketing is no longer for the elite brands. With the emerging product pool, a new brand is breathing into the consumer market everyday and experiential marketing is the new flavour that ...
It has been proved time and again that engaged employees are good for the health of an organisation. A positive work culture makes them more innovative and productive. Besides that, it also reduces th...
For businesses today that are striving to increase their revenues with limited marketing resources and at the same time remain competitive, deploying an efficient Channel Partner strategy is becoming ...
Sales and marketing have always been at loggerheads for a long time. While they are separate powerhouse functions, when they do work together they don’t get along, to the detriment of the success of t...
5 TIPS TO MAKE THE BEST CREATIVE POWERPOINT PRESENTATION How many times have you sat through a presentation trying not to look bored as the person drones on and on? Blame it on the unimpressive slides...
We all need fun at work
Integrated Marketing Communications (IMC) has been a fundamental strategy used for delivering cross-channel messages to consumers all these years. But, now it's time to prepare brands for Gen Y & ...
Technology has bypassed sectors across and has helped them realize dreams, which they never thought existed. The event management industry which is growing at a rate of 20-30% and expected to reach $1...
Planning a workshop is in itself a big job and accomplishing a successful one requires organization, focus and creativity. The word workshop still jingles the image that it is going to be a series of ...
