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Myth: Traditionally, B2C marketers have used Facebook to reach out to consumers and B2B marketers have used LinkedIn to reach out to professionals. Besides, they killed organic reach. Hence, Facebook ...
In our first blog on the series, we demolished the idea that Facebook is not for B2B marketers. The notion that it is only for consumers and not businesses has been proven wrong. One can provide infor...
“Where’s the ROI?”
Millennials are the most entrepreneurial generation ever. They are technologically connected, ethnically diverse and socially conscious. They don’t like being tied down to a company for their entire c...
Mobile is changing the way people engage with brands and in turn changing the way companies interact with channel partners. With the number of mobile phone users expected to cross the 5-billion mark b...
They are found in almost any company. They are particularly relevant for industries such as infrastructure, travel and logistics, manufacturing, health care, and retailing. They are very relevant cogs...
Your team spends a lot of time, energy and investment in building flawless websites, creating excellent content and driving traffic to the website to capture leads. But are you doing it right? The goa...
Millennials are independent thinkers who need deep understanding because their aspirations and motivation are highly radical, very different from baby boomers and GenX. The demographic cohorts born be...
All marketing honchos know the importance of ‘Understanding your customer’ in buying and selling businesses. If not, then creating new opportunities to make them think, act and purchase would have bee...
One of the latest marketing methods to dominate global brands, experiential marketing helps a company engage with its audience through interactive, live events the consumer can participate or experien...
