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Even though the advent of data-driven marketing happened with the sole focus of lead conversions and increase in ROIs, the conversations around this subject are finally skewing towards the real purpos...
If you ever had any reservations about the use of AI in digital marketing, let's get that out of the way first. A digital marketing strategy focuses on an engaging user experience which may result in ...
It is not that the brands were not conscious about their reputation before the advent of the many digital media. At the same time, there's no denying that the always-online consumerism has made the or...
The very premise of this subject is based on the fact that the strategies used to drive traffic cannot be utilized for optimizing conversions and vice versa. Basically, to say that SEO and CRO are ind...
To keep up with the shift in customer perspective, marketing professionals need to make some sweeping changes in their strategies. They need to implement fresh tactics to bolster their current strateg...
Account-Based Marketing is one of the most powerful strategies in B2B marketers' collection. Combined with the right tools and processes to get the job done, ABM can transform the way you market. New ...
Do you know the basic issue with the businesses who cannot stick to one Customer Experience (CX) Strategy? They have equated customer service to customer experience. And, this is where the strategy go...
An evolving media landscape calls for a renewed approach to creativity. Any brand or agency has to embrace creativity to improve upon its marketing effectiveness.
Have you ever wondered amidst the unending discussions on disruptive technologies and every myriad possibility being turned into a reality, where does the madness stop? And we don't just mean for you ...
