#TheShowMustGoOn
A Global Pandemic- that’s what the Corona virus outbreak is being rightly called. It has already spread like a wildfire across 40+ countries and infected more than 80,000 people. With the number of identified cases further mounting, it seems like normalcy is still a long shot. Apart from health crisis and sufferings by millions, a massive global economic downturn is the direct result of this phenomenon. As been predicted by many experts, it may take the whole of 2020 for companies to recover from it.
Marketing has always been and will be the key force for any business to make a difference. But suddenly, this outbreak has created an ecosystem of disruption and fear where companies are either abandoning their existing engagement strategies, or simply taking a back-seat, just to avoid possible human contact. Over the period of last 2 months almost all flagship events, activation efforts and new launches globally have been cancelled or postponed, resulting in huge financial losses.
While at an individual level one may plan to refuse handshakes or share hugs, for businesses, even in these tough times, the show must go on! Fortunately, in this ever-evolving world of integrated marketing, you have a lot of options to stay ahead of the curve and explore more effective and efficient mediums to retain existing and continue building new connections for your brand.
Here are our top 5 picks which must make to the marketing arsenal of your business to help you cope with the mounting threats of Covid-19.
Bill Gates once said, ‘If your business is not on the internet, it is likely to fade away quickly’. Well, while we think this is true, we also believe that your mere presence on digital platforms will not help. All you need is to stay on the top – on the top of every search result, on the top of all major social media platforms and most importantly on the top of your TG’s minds.
We can help you to achieve this with utmost ease. Our Digital marketing offerings entail the creation of plans, strategy, as well as complete execution in tandem with your expectations. Whether it’s building a brand-new web interface, creating targeted content with drip marketing campaigns or measuring your reach through high-level data analytics, we have every possible solution to your marketing challenges. Go digital now
Lead generation adds fuel to your marketing efforts, makes customized engagement easy and helps you reach the right audience at the right time. Our acquisition focussed & marketing automation driven demand generation campaigns are best in class in the industry. With a proven track record of creating value, we have set a benchmark for other players to follow. Our expertise in project implementation with HubSpot, LeadSquared and ZoHo CRM are precise and will surely help you to stay relevant in this dynamic marketplace. Read more
A recent study showed that globally, leaders and key decision makers spend 24% of their time checking emails. That’s actually a lot of time and this is the perfect window of opportunity to send your brand’s message across through targeted email marketing campaigns backed by a database built with precision over years. Layer it further with a well-researched and customized direct mailer and you can be sure of retaining top of the mind awareness of your clients. Experience it yourself
Nowadays, Webinars and Virtual Events are doing the magic and they are bringing the same result as large format events, that too at a much lesser cost. So, if you are apprehensive about an event that you have had to cancel, consider rescheduling it and reach out to your audience with full confidence and impact with customized and tailor-made Webinars. These virtual engagement mediums are not only interactive, but it also helps you to improvise with ease and bridge the gap between the usual need for engagement and the diminishing attention spans of audiences. Read more about the service here.
Acquiring a customer is not always a challenge. The real challenge is retaining them. In a world full of options, the real question is, how can you create a niche for you brand?
A customized and well thought loyalty marketing program can be the answer. While customers are always looking for value and enhanced experiences, we can help you with your registrations and validations on service offerings. Know more
The Corona Virus outbreak may have caused a temporary hindrance, but the relationships with your customers are permanent and hence, it requires continuous nurturing. Even in these tough times you can embark on a journey with a fresh perspective, to honour the continuity of your business. After all, #TheShowMustGoOn!
