Most of us believe in the old expression which says there’s excitement in the journey, but not in knowing the destination. But we are living in an era where even the greatest wisdom need a reality check. Let’s say, if we take the example of this expression in the digital age, then we shall have to agree that for marketing a product or solution effectively through digital channels, the ‘destination’ is as important as the ’journey’ and it is an imperative for brands and businesses to be absolutely focused so that the journey leads to a destination which is full of tangible and intangible values.
Herein comes the importance of ‘call to action’ or CTA in the world of digital marketing, which gives meaning to the journey of any campaign and considered as the most important tool in making a digital campaign effective on social media.
Let’s take you through some basic tips of writing compelling CTAs so that your social media outreach becomes more effective and relevant.
The digital marketplace is highly competitive and it is both ways. On one hand brands are competing to get their products and solutions noticed, on the other hand consumers are competing to get the best deals. You can leverage this to your benefit with the help of CTAs and inducing the urgency factor can do the trick. Some examples of how you can entice your customers are, ‘Hurry, offer ends today’, ‘Register now for the exclusive offer’ etc.
Sometimes you need to build a deeper connection with your consumers to sell your products/solutions. To do this, a simple command will not be effective. You have to judge the situation and the TG you are catering to and have to tweak your CTA strategy accordingly. You can use CTAs which goes beyond just telling what your brand does and can state what exactly your customer can gain. Give a personal touch to your approach. This not only builds trust but inspires a customer to go for the purchase. An example of this kind of CTA can be – ‘Sign up for our virtual platform, refer to your clients and get 45% commission on each billing!
Remember, your customers are most important, so everything should revolve around them. While writing a description and most importantly a CTA, use ‘YOU’ more often than ‘I’ or ‘WE’. It makes the customers feel special as usage of ‘YOU’ makes a communication conversational instead of just bragging about your product or services.
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